SEO - Website positioning

Get a move on being noticed

Reach the heights of Google Search.

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Individual approach
High number of search results
Natural link profile
Long-term effects
Individual approach
High number of search results
Natural link profile
Long-term effects

Reach more customers.

We will make a customer who looks for services and products suited to your brand, find them in their search results. We focus on achieving the maximum ease of searching for products and information of interest, so that as many customers as possible can find them.

Improve your position in search results and earn more.

We will make sure that your website appears as high as possible on the list of search results. After its adequate optimization, we will improve your position, so that your website is displayed on the first page of search results, which will translate into real sales.

Maintain a high number of search results in Google.

Thanks to the analysis of the linking profile of your website, developing individual strategy and gaining natural, good quality links, your website will stay in high positions for long.

Increase the recognition of your brand.

A well-suited SEO strategy and optimized positioning will make you appear more frequently and on higher positions in search engine results, which, in turn, will make your potential customers be more aware of your brand and your offer.

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YOU'RE IN THE CENTER OF ATTENTION

Website positioning suited to your needs.

Depending on the established positioning goal and branch in which you operate, we can choose different types of positioning. For every client we prepare a different, unique strategy that will prove most effective in the given case. Yet, we can distinguish several basic types of organic positioning.

Local positioning.

This type of positioning focuses on actions that are to build the website’s position in a strictly defined geographical area – for instance, only in a particular city and its vicinity. It is the best type of SEO for companies that offer their goods or services stationary, for example, restaurants, beauty salons, lawyer’s chambers, dental clinics or car garages. In actions of this type we choose for you key phrases indicating localization such as “barber Warsaw”, “lawyer Milan” or “good dentist Prague”. We focus mainly on making your website appear as high as possible in Google ranking in individuals who search for services in your vicinity. Apart from that, we focus on gaining for you valuable external links, directing sponsored articles to portals where you can use phrases with locations. As part of positioning actions, we also add a business card of your company to Google My Business, thanks to which it becomes visible also in Google Maps. This business card includes your address, phone number and link to your website, thanks to which contacting you becomes easier for your potential customers. It also makes it possible to establish a route using GPS, which facilitates getting to your company. Local positioning, due to its small geographic scale, can be run even at a low budget, which is why it is recommended for small businesses with a rather narrow reach.

Website positioning.

In this model, we select the most effective key phrases for which we will be positioning your website on a nationwide scale. Such phrases do not have any geographical limitations and are quite general in nature, for instance “quick loan” or “cheap catering”. They are rather difficult to position, and achieving desired effects takes time and a lot of effort on the part of specialists. This is why they are sometimes enriched with more precise phrases that yield quicker effects. Yet, a distinctive trait of this kind of positioning, is working with a small number of precisely selected phrases and developing your position on the nationwide market.

Positioning of e – commerce platforms.

As opposed to the traditional positioning, here our actions focus on a large number of key phrases – it can even reach several or dozens of thousands. Another, a more well-known name for this kind of campaign, is long tail positioning. Long tail is a name for a very concrete question, consisting of several words, and determining precisely the customer’s needs. Such phrases are fairly easy to position, due to low competition, but they also bring results in a narrow field – for instance, they ensure a high position only when searching for one product from an offer. Which is why, for positioning to be forged into increased incomes, it is necessary to work on many phrases and constantly adjust them to the current offer, trends, season etc. This type of positioning is most frequently applied in the e-commerce branch, i.e., in online shops. Actions of this kind make it possible to increase conversion in a simpler manner than when we position general phrases. Depending on the selected strategy, we can work here on phrases that mention particular models or brands or types of products with particular characteristics. Such phrases can sound like this: “black long dress for a prom 2021” or “baby rompers for boys blue”. Thanks to positioning for such inquiries, customers get in their search results exactly what they needed, which increases the chances of conversion.

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DELIBERATE ACTIONS

Tailor-made strategy. Tailored to you.

The key to success is a well-planned process.
1
SELECTION OF KEYWORDS

At the very beginning, we conduct an analysis of key words, which enables selecting adequate phrases for your website. In this analysis, we focus on general words, the positioning of which usually takes more time, and on long tail phrases (precise inquiries), which lead the customer directly to your product/service.

SELECTION OF KEYWORDS
2
SEO AUDIT

Conducting an audit, we focus on an in-depth analysis of your website service. We analyze its technical parameters that have an influence on how visible it is in the Google search engine. On the basis of such an audit, we select a positioning strategy suited to your website.

SEO AUDIT
3
PREPARATION OF CONTENT

After analyzing your website service as well as scrutinizing your competition, we prepare guidelines for copywriters, on the basis of which we create thematic and valuable contents, adjusted to current trends in positioning.

PREPARATION OF CONTENT
4
OPTIMIZATION OF YOUR WEBSITE

At this stage, our specialist, using the data collected during the audit, introduces changes to your website. Apart from technical changes, the specialist implements contents that are adequately saturated with key phrases. This stage is repeated cyclically, at any time of website positioning.

OPTIMIZATION OF YOUR WEBSITE
5
LINK BUILDING

Apart from on-site actions, we concurrently realize off-site actions, i.e., operations that do not interfere with the website source code. They include link building, which consists in acquiring links that lead to your website. Properly executed linking to your website will translate not only into greater visibility of your website, but also into greater recognition of your brand on the Internet. We focus on acquiring links from real platforms that have real users.

LINK BUILDING
1
SELECTION OF KEYWORDS

At the very beginning, we conduct an analysis of key words, which enables selecting adequate phrases for your website. In this analysis, we focus on general words, the positioning of which usually takes more time, and on long tail phrases (precise inquiries), which lead the customer directly to your product/service.

SELECTION OF KEYWORDS
2
SEO AUDIT

Conducting an audit, we focus on an in-depth analysis of your website service. We analyze its technical parameters that have an influence on how visible it is in the Google search engine. On the basis of such an audit, we select a positioning strategy suited to your website.

SEO AUDIT
3
PREPARATION OF CONTENT

After analyzing your website service as well as scrutinizing your competition, we prepare guidelines for copywriters, on the basis of which we create thematic and valuable contents, adjusted to current trends in positioning.

PREPARATION OF CONTENT
4
OPTIMIZATION OF YOUR WEBSITE

At this stage, our specialist, using the data collected during the audit, introduces changes to your website. Apart from technical changes, the specialist implements contents that are adequately saturated with key phrases. This stage is repeated cyclically, at any time of website positioning.

OPTIMIZATION OF YOUR WEBSITE
5
LINK BUILDING

Apart from on-site actions, we concurrently realize off-site actions, i.e., operations that do not interfere with the website source code. They include link building, which consists in acquiring links that lead to your website. Properly executed linking to your website will translate not only into greater visibility of your website, but also into greater recognition of your brand on the Internet. We focus on acquiring links from real platforms that have real users.

LINK BUILDING
WHY SEO?

Catch a good position and hold on to it.

Positioning is an effective marketing action, which will make your website more visible on the Internet. A page that shows up higher in Google Search results, has greater chances of acquiring new customers, who are more eager to buy on your website.

Promoting your business, it’s worth taking care not only of Google Ads, but also of website positioning, which brings long-term effects, and a well-promoted page can hold high positions even for several years. An effective and well-planned SEO strategy will enable you to acquire new customers, who will eagerly revisit your website.
ALRIGHT, BUT...

SEO or Google Ads?

At the very beginning, it is worth emphasizing that the goal of both of these services is to promote your website, but which one will be more beneficial? The main difference between them is time after which you will gain traffic on your page. Website positioning is a time-consuming process, and its first results can be observed after several months, which is why at first stages of positioning you may consider using the Google Ads service, the effects of which will be visible shortly after launching the campaign. Investing in Google Ads will make you quickly appear in Google Search, and in combination with a well-executed positioning strategy, it will ensure even greater visibility and advantage in the Google search engine.

When promoting your business, it’s worth taking care of not only Google Ads, but also of website positioning, which brings long-term effects, and a well-promoted page can hold high positions even for several years. An effective and well-planned SEO strategy will enable you to acquire new customers, who will eagerly revisit your website.