We have conducted PPC campaigns in over 20 foreign markets. We recommend additional markets for expansion to our partners and successfully extend the reach and revenue of the brand. Our know-how and tools allow us to make informed decisions on which countries to choose, and our strategy enables us to achieve noticeable results.
Strategy
We recommend actions with low budgets across multiple channels, rather than high budgets in a single channel, by analyzing their effectiveness using a step-by-step approach in various attribution models.
Proven Expertise
The status of Microsoft Advertising Certified Professional confirms our knowledge in conducting campaigns within the Microsoft Ads ecosystem.
Support from the Best
As a Google Premier Partner, we can rely on the support of a Google account manager in all our campaigns and benefit from faster problem resolution.
Analysis before the start
We conduct our own analysis of the industry, market and its potential users. We assess opportunities and threats with an emphasis on seasonality, industry trends and its development.
We Know Well That
Expanding into foreign markets is not a sprint but a marathon. Therefore, it's worth trusting an experienced agency! At Get Noticed, we understand what distinguishes different markets and operate with their specificities in mind. We will tell you what to implement in your e-commerce to achieve success!
- In Germany, payment via Klarna is very popular.
- Czechia is not just about Google; we also utilize Seznam and run campaigns in Sklik Ads.
- To earn the trust of customers in a new market, it's worth implementing a review plugin.
- Each country has its unique characteristics related to user habits, so it's important not to forget about shipping. It's advisable to choose delivery methods popular in the respective country.
- Smaller-scale advertising systems can yield greater results than spending a large budget solely on Google Ads, which is why we diversify our efforts.
- Running campaigns in a foreign language is decidedly more challenging. We stay vigilant and inquisitive, watch for anomalies, and use multiple alerts. Ads should be displayed in the native language of the target country, so we collaborate exclusively with native speakers for translations.
- 1 euro ≠ 1 złoty, so it's not worth comparing all data to the domestic market. Even with the same pricing across all markets and identical advertising expenses, ROAS can vary significantly, which is why we analyze each market according to its specifics.
- In the initial stage of expansion, data attribution and broader data analysis are crucial. Therefore, we do not recommend analyzing data based solely on last click. We observe various attribution models that provide a comprehensive view of our campaigns.
- The foreign expansion process involves multiple departments in your company, which is why we report to each of them. Our proprietary TOP-MID-BOTTOM reports offer multiple perspectives, allowing you to assess the impact of campaigns on the entire business.
International Growth program
As one of the 10 agencies in Poland, we participated in the International Growth program. We are a Google partner agency that assists in creating performance campaigns in new markets. Thanks to this recognition, we receive support from Google consultants in conducting advertising activities and access to dedicated tools that provide precise data about the analyzed countries. The list of Google partner agencies dedicated to expansion can be checked in the Market Finder tool by selecting the country.
Operate in Proven Foreign Markets
As certified specialists, we have access to tools that allow us to thoroughly analyze and test foreign markets. This enables us to collaboratively select a profitable space that will grow your business.
Receive Support and Guidance from a Client Manager
By opting for our foreign expansion service, you will receive the care of a dedicated specialist who designs the strategy for your specific industry and foreign market. You will get recommendations on how to prepare your store to operate in the new market.
Trust Specialists with International Experience in the Industry
Foreign markets require integration into communities with different shopping preferences and consumer behaviors. We place great emphasis not only on linguistic accuracy but also on cultural customs and traditions.
Gain Comprehensive Actions for Your Business
Every business varies based on its goals, industry, and target audience, which is why we provide an individualized and flexible approach to collaboration. The solutions proposed by our specialists consider both the client's needs and industry requirements. This partnership fosters a synergy effect, resulting in effective actions and the achievement of intended goals.
We support your expansion with:
According to the report “B2B e-commerce NOW” by the Chamber of Digital Economy: “as many as 84% of companies believe that e-commerce is an opportunity for the development of Polish online exports, and one in four companies already takes advantage of this opportunity.” Therefore, investing in cross-border sales is a natural solution for industries that are not experiencing active sales growth in their home country or want to increase their development potential while achieving a quick return on investment.
Expansion Specialist
International PPC Campaigns
Are you planning to enter the foreign market with your business? Or do you already have international experience but are looking for tools to increase sales? Conducting expansion for our clients has enriched our specialists with valuable experience, enabling them to take effective and beneficial actions from the client’s perspective. Contact our agency!
What is foreign market expansion?
Foreign market expansion can be defined as any type of business activity undertaken outside the country’s borders. Comprehensive planning and implementation of activities such as ongoing market analysis, strategy planning, and engaging in paid campaigns and analytics can significantly accelerate the growth of sales and the business itself.
Markets We Have Operated In
Who are PPC campaigns for foreign markets for?
Foreign expansion is, in a sense, like opening a business anew, in new conditions and with a new target group. Before making a decision to expand beyond the country’s borders, it is necessary to thoroughly analyze the company’s resources. A good practice is to delegate specific individuals to activities related to expansion and to choose experienced specialists who will safely introduce and maintain the company in a growing but competitive foreign market.
Benefits of Foreign Expansion
Increase in the Number of Customers
Expanding your online store to foreign markets also provides a chance to increase the number of customers. One of the challenges every e-commerce faces are the cultural differences that affect the behavior of foreign consumers. The experience and expertise of Get Noticed specialists help to address these challenges, bringing real value to clients in the form of increased customer numbers, which translates into higher sales.
Building Brand Awareness Among Foreign Audiences
The success of a brand’s activities in foreign markets largely depends on its awareness among the audience. Brand recognition directly translates into its credibility and trustworthiness. Therefore, we advise on which factors on the website will help build trust and loyalty to the brand, and we plan appropriate communication to build brand awareness.
Increasing brand recognition on the international stage
Effective and thorough market analysis and consumer behavior study allow for the design of a dedicated action strategy. By knowing the preferences of potential customers, we can tailor our actions to maximize the brand’s results in both sales and brand image, enabling it to confidently enter the competitive world.
Standing out among competitive companies and earning the title of industry leader
Foreign expansion is not only an opportunity to establish a presence in a new market but also a chance to enhance prestige in the company’s home country. International communication and showcasing foreign successes boost brand recognition at home, and according to the theory of social proof, increase interest and the desire to purchase the product among compatriots.